Farmdrop Quarterly Newspaper. I had the idea of including a quarterly newspaper in customers orders to make them feel more connected to the people behind their food. Having something physical gives a sense of what the brand stands for and emphasises the farm-to-table ethos.
I led the creative on this project, covering everything from initial concepts to page layout and art direction on shoot. They were hugely successful in increasing customer engagement and retention and have been featured in the Newspaper Club’s ‘19 newspapers we loved in 2019’ and the ‘March print roundup’ showcasing the most creative and well-designed newspapers.