Farmdrop Quarterly Newspaper

I had the idea of including a quarterly newspaper in customer orders as a way to deepen the connection between the brand and its community. A tangible, thoughtfully designed piece not only communicated our farm-to-table ethos, but also brought the people and stories behind the food to the forefront.

I led the creative direction across every stage - from concept development and editorial planning, to layout design and art direction on shoot. The newspapers drove a measurable uplift in customer engagement and retention, and were recognised for their creativity by the Newspaper Club, featuring in both their ‘19 Newspapers We Loved in 2019’ and their ‘March Print Roundup’.