Farmdrop Art Direction

When I joined Farmdrop, there was a clear need for a food stylist to elevate both recipe and merchandising visuals. Drawing on my experience at Abel & Cole, I developed a cohesive photography style guide aligned with the brand’s identity, collaborating closely with our photographer to build a distinctive, ownable image library.

As the business scaled, so did the creative ambition. I began leading larger advertising and marketing campaigns, owning the end-to-end creative process from concept and art direction to execution – while setting consistent aesthetic standards across all platforms. This progression led to my role as Art Director, which allowed me to apply my expertise across multiple departments.