Farmdrop Art Direction. When I joined Farmdrop there was demand for a food stylist to help with recipe and merchandising styling. I used my experience at Abel & Cole to develop a Farmdrop photography style guide to fit alongside the brands visuals, working with the photographer to establish our own bank of imagery. 

As the company grew, I took on larger projects for advertising and marketing campaigns, planning and art directing all photography, leading the creative process and setting aesthetic guidelines across all media platforms. This landed me the role of an Art Director, enabling me to utilise my skill set to work across several departments for all photographic imagery, including marketing, recipe development, online retail, catalogues, editorial and above the line advertising. I have experience managing detailed budgets and timelines, sourcing props, sets and location houses and headhunting freelance photographers and videographers.