Farmdrop OOH. Being a London-based company, Farmdrop used TFL’s advertising network as a tool for building brand awareness and acquiring new customers. The advertising campaigns have played an important role in the growth of Farmdrop and have seen it go from a little known company to a strong and disruptive voice in the grocery market.

I worked on a number of successful OOH campaigns, seeing the projects through from initial concept to art directing the shoot and executing the final design. For the latest ad, I saw it as an opportunity to do something completely different. In order to emphasise the simplicity of Farmdrop’s food chain, I used the green Farmdrop crate as a direct bridge between the farmer and the customer. After the launch of this creative, Farmdrop exceeded sales targets and witnessed their highest revenue day to date.