Get your hair in the game. Tangle Teezer’s new brand positioning ‘Daily Life Untangled’ is built upon Tangle Teezer giving you the tools to take on lives tangles; knowing that every tangle tamed makes you stronger. I was briefed to create a sport-led campaign that would give our customers game-changing confidence – knowing that when you look good, you feel good, and nothing can hold you back.
Together with Tangle Teezer’s copywriter Dearbhaile Kitt, we concepted the campaign direction aligning with our brand positioning. I set the overall creative direction, taking cues from new sneaker release graphics to highlight the brushes USPs specific to the type of sport. We captured b-roll footage on set of our photoshoot to capture the mood on film, which was utilised across various digital platforms.
Art Direction - Chloe Gower | Production - Hannah Gibson | Graphic Design - Arin De Rizzio | Videography - Charli Doherty | Photography - Fran Gomez de Villaboa