Sip Splendidly this Christmas. I worked on the overall creative and strategy for Sipsmith’s Sip Splendidly this Christmas campaign. This campaign was executed completely in-house, including dreaming up the Sipsmith Martini Express experience, the Winter Martini Garden activation at Ham Yard Hotel, and central London OOH advertising.
Our Mr Swan OOH alone drove 6 million impressions across Central London, with a further 8 million impressions via Paid Social.
The Martini Express bus served ginny winter warmers in Covent Garden’s piazza, where visitors received a personalised Martini and a complimentary copy of the Swan Gazette. We teased customers with a Martini Express launch video, directed in-house by Macgregor Marshfield, our Midweight Designer. The video was our second most engaged with video to-date.
Ham Yard’s rooftop was adorned with natural fauna decorations, intimate lighting and touches of Sipsmith flair, where visitors could unlock their favourite Martini by completing a quiz on arrival. I commissioned Jenny Davis, a wonderful illustrator who dreamt up our 5 Martini elements illustrations.
In addition to our activations, I sourced a location house and Art Directed our Christmas themed lifestyle photography and moving image, captured by Rebecca Westcott – where the assets were utilised across paid social and online comms.
We saw coverage from Secret London, TimeOut London, Condé Nast and Cosmpolitan to name a few.
