Tangle Teezer Brand Guidelines. Having worked with the current guidelines for just over a year, it felt a good time to evaluate its strengths and weaknesses to future-proof the visual identity and be a representation of the work we wanted to create going forwards.

I tightened the brand guidelines overall and identified areas worth developing, such as using our brushes as graphic devices, updating our iconography suite, flexing the brand for our kids’ range and introducing a new hero campaign and model photography style.