Tangle Teezer Zodiac. In 2025 we launched a Zodiac collection at Tangle Teezer. For this project, I sourced and commissioned illustrator Carmi Grau to create 12 bespoke illustrations with signs of the Zodiac, printed on ‘The Ultimate Detangler’ hairbrush. Carmi’s style perfectly aligned with the astrology theme and brought to life my vision of the collection and campaign.
As well as the brushes themselves, I concepted the bespoke packaging design and launch assets to create a buzz around the new collection, using the 4 elements as the foundation of the photography and graphic assets. We collaborated with renowned US-based photographer Chelsea Kyle, who perfectly captured the essence of the collection in out-of-this world style visuals.
I introduced a ‘Style Guide’ for this campaign, showcasing the campaign colours, messaging and hero photography. This ensured consistency across assets when multiple designers were working on deliverables and helped define the creative direction.
The Zodiac collection is a US exclusive, sold online at Amazon, Anthropologie and Target. It has featured on Good Morning America and Byrdie.
