Recipes

My passion for food landed me my first job at Abel & Cole. I started to style recipes for the website and social media alongside my day job as a designer. When I joined Farmdrop there was demand for a food stylist to help with recipe and merchandising styling. I used my experience at Abel & Cole to develop a Farmdrop photography style guide to fit alongside the brands visuals, working with the photographer to establish our own bank of imagery. 

As the company grew, I took on larger projects for advertising and marketing campaigns. I planned and executed all photography, leading the creative process and setting aesthetic guidelines across all media platforms. This landed me the role of an Art Director and allowed me to divide my time between graphic design and art direction. The role enabled me to utilise my skill set to work across several departments for all photographic imagery, including marketing, recipe development, online retail, catalogues, editorial and above the line advertising. I have experience managing detailed budgets and timelines, sourcing props, sets and location houses and headhunting freelance photographers, videographers and design interns.